Monday 20 October 2014

NDM 16

http://www.theguardian.com/technology/2014/oct/20/google-search-changes-piracy-rankings
Google says latest search changes will 'visibly affect' piracy site rankings
  • Google is preparing a new tweak to its search engine to ensure that some of the most ‘notorious’ piracy sites are less likely to appear 
  • In August 2012 google first announced that we would downrank sites for which we received a large number of valid DMCA notices
  • 224 million DMCA requests for Google search results in 2013
  • BPI ordered the removal of The Pirate Bay in 2012, Kickass Torrents, H33T and Fenopy in February 2013, and another 21 sites in October 2013.
  • Google encouraged users to download pirate torrents rather then the legal way 
Google is preparing a new tweak to its search engine to ensure that some of the most ‘notorious’ piracy sites are less likely to appear when people search for music, films and other copyrighted content.

Google says in a new report that it will downrank pirate sites in its search results.A previous promise to do this in 2012 has since proved controversial, with music and movie industry bodies regularly claiming Google did not follow through on that promise. This time round, Google says the results will be noticeable.

In my opinion i think Google is optimising their site purely for profitable reasons, if a user had search a movie or song Google's ranking would promote torrenting sites at the top because of advertising revenues from returning customers. This may have given Google an edge over other competitors like Bing or Ask.com and made Google every bodies personal preference for a internet search engine. 

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